With long-tail keywords, you can get your web pages ranking high without practically any competition and get a lot of conversions! So, considering all this data, we can come to a conclusion that long-tail keywords get a large share of searches and create a loophole that we can take advantage of. In practically every blog post you can find online on long-tail keywords, you’ll find a similar graph:
#Logtail keyword pro how to
Now that we know how to tell if we’re dealing with a long-tail keyword in its classic sense, let’s focus on understanding the role these keywords play in search engine optimization. For this reason, pages that rank for long-tail keywords tend to have a higher conversion rate. In other words, Google presents searchers who enter long-tail keywords with the exact results they’re looking for.
But this is not always the case as some long-tail keywords have a whole line of companies competing for the top ranking spots.Īgain, because long-tail keywords tend to be very specific in their phrasing, their search results usually match the searcher’s intent more closely. It’s commonly accepted that the lower the popularity, the lower the keyword competition is.
So, technically speaking, long-tail keywords are just not very popular. The idea here is not simply to say that if a keyword consists of multiple words it automatically becomes long-tail, but that long-tail keywords address very specific topics–which is why they consist of several words–and their intent is clear.īecause of their specifics, fewer people search for them online. What are long-tail keywordsĪlright, so the number one question is what makes a keyword long-tail? Here are 4 distinct characteristics: So, join me as I investigate what long-tail keywords are, what role they play in SEO, how to use them, and what misconceptions you should forget about. To explain it, a longer, more elaborate answer must be given. But at the same time, it may not be crystal clear to everyone what they really are.ĭo long-tail keywords always have a low search volume? Do they always consist of 3-5+ words? Do they always have low competition?Īs you would expect, long-tail keywords are a fairly complex topic that can get pretty confusing, so the short answer is both yes and no. New features, improvements and updates all in one place so you can make the most out of SE RankingĮverything you need to know about on-page SEO in 2023 and beyondĬheck out our list of top-performing SEO agencies by organic traffic and analyze their digital performanceīoost your link building strategy by putting this guide's best practices to workīlog / Content / Understanding long-tail keywords to gain an SEO advantageĪnyone who has ever conducted keyword research is well aware of the term “long-tail keywords”.
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